Tuesday, 16 December 2014

HTC Hima on deck for March 2015 intro at MWC-separate event

And the Mobile World Congress just became slightly less exciting than anticipated.



HTC’s financials may not show it, but the Taiwan-based company remains a name to be reckoned with in the mobile industry. Or so its execs would like to believe, taking a page from Apple and Samsung’s playbooks again and planning a special press event for the formal debut of One M8’s sequel.

Special, as in not tied to CES or MWC trade shows, which used to be viewed as the ideal venues for these gatherings. Not anymore, apparently, and we can understand why. Both the Consumer Electronics Show and Mobile World Congress traditionally last four days, during which time dozens of high-profile participants duke it out for a small ray of spotlight.

Worse yet, everyone tries to precede everyone with product exposes in the one or two days leading up to the conferences lately, and everyone ultimately loses. Attention, excitement, prospective customers.



Hence, the need for standalone events. HTC employed the same tactic in March 2014, when it took the wraps off the One M8 in New York and London. No words on the location(s) of next year’s Hima-dedicated ceremony, but Twitter leaker @upleaks, who legendary @evleaks endorsed at one point, looks certain it won’t be Barcelona.

He also says D-Day will be sometime in March, albeit the commercial rollout could definitely happen later. For HTC’s sake, we hope not much later, as was the case earlier this year.

Alas, no other useful tidbits come to light today, just a trio of standard, highly predictable “One M9” colors – gray, silver, gold. A plethora of information allegedly harvested from the inside made its way online recently, but we still can’t verify its legitimacy.

The Hima should sport a Full HD display measuring either 5 or 5.2 inches, pack 64-bit Qualcomm Snapdragon 810 power, 3 GB RAM, a weirdly skinny sub-3,000 mAh battery, and non-Ultrapixel 20.7 MP rear camera. Intriguing enough to hold off until after CES and MWC 2015 for your next flagship Android purchase decision? Yay or nay, let’s hear it.



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