Video ads pump revenue into mobile games without hurting IAPs

Good news for Asian game developers for the F2P mobile market! Video ads aren’t going to cost you your audience or their spending power Are video ads on a free-to-play mobile game detrimental towards audience attention span and their ability to buy in-game apps? Hardly, according to recent findings. Ad mediation firm Fuse Powered*(via Venturebeat) Read the full article...



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