Like it or not, the Fire Phone “franchise” is here to stay.
You don’t need an industry pundit or financial expert to explain all the ways Amazon’s inaugural smartphone misfired, but apparently, Jeff Bezos doesn’t know the meaning of the word abandonment.
Believe it or not, Amazon isn’t planning to surrender to abysmal critical and user reviews and massive financial losses, and a second edition of the Fire Phone is already in the works. Don’t get us wrong, the powers that be over at the e-commerce giant’s Seattle headquarters are very much aware they need to do things differently.
But they’re willing to try again, which is mighty admirable in itself. Mind you, online reviewers weren’t the only ones who ripped the first-gen Fire Phone a new one, as Amazon’s own customer evaluation average sits at a horrendous 2.5 stars.
Meanwhile, Amazon is sitting on a whopping 207,000 units stock of unsold devices, worth over $80 million. And that’s with estimates circling no more than 100,000 copies sold in total so far. Translation – they’ll have a boatload of these things lying around in their warehouses long after they pull the Fire Phone from stores.
Instead of curling up in a ball, cry and ultimately give up, Amazon is seeing the glass as half full. In an interview with The Guardian, the company’s head of devices for Europe equates the Fire Phone’s misfortunes with those of the OG Kindle e-reader.
“If you look at version one of the Kindle e-reader it was pretty bad, like the reviews we received on it” said Jorrit Van der Meulen, who added “But we said we’re going to keep investing and do this eventually, receiving many lumps along the way.”
And that seems to be Amazon’s motto. Don’t back down disheartened by “short-term speed bumps.” Try again, and again, and again, until getting it right. Step one in this particular case – lower the asking price, and target the mid-range market segment, not the high-end world. Step two – perhaps ditch carrier exclusive deals. And step three – no more 3D. No one’s interested in gimmicks.
Follow that plan, Amazon, and you may have a chance of recovering next year. Speaking of, it’d be really wise to roll out the Fire Phone 2 ASAP. The sooner, the better.
Source: The Guardian
Read More: http://ift.tt/1xpU2rg
You don’t need an industry pundit or financial expert to explain all the ways Amazon’s inaugural smartphone misfired, but apparently, Jeff Bezos doesn’t know the meaning of the word abandonment.
Believe it or not, Amazon isn’t planning to surrender to abysmal critical and user reviews and massive financial losses, and a second edition of the Fire Phone is already in the works. Don’t get us wrong, the powers that be over at the e-commerce giant’s Seattle headquarters are very much aware they need to do things differently.
But they’re willing to try again, which is mighty admirable in itself. Mind you, online reviewers weren’t the only ones who ripped the first-gen Fire Phone a new one, as Amazon’s own customer evaluation average sits at a horrendous 2.5 stars.
Meanwhile, Amazon is sitting on a whopping 207,000 units stock of unsold devices, worth over $80 million. And that’s with estimates circling no more than 100,000 copies sold in total so far. Translation – they’ll have a boatload of these things lying around in their warehouses long after they pull the Fire Phone from stores.
Instead of curling up in a ball, cry and ultimately give up, Amazon is seeing the glass as half full. In an interview with The Guardian, the company’s head of devices for Europe equates the Fire Phone’s misfortunes with those of the OG Kindle e-reader.
“If you look at version one of the Kindle e-reader it was pretty bad, like the reviews we received on it” said Jorrit Van der Meulen, who added “But we said we’re going to keep investing and do this eventually, receiving many lumps along the way.”
And that seems to be Amazon’s motto. Don’t back down disheartened by “short-term speed bumps.” Try again, and again, and again, until getting it right. Step one in this particular case – lower the asking price, and target the mid-range market segment, not the high-end world. Step two – perhaps ditch carrier exclusive deals. And step three – no more 3D. No one’s interested in gimmicks.
Follow that plan, Amazon, and you may have a chance of recovering next year. Speaking of, it’d be really wise to roll out the Fire Phone 2 ASAP. The sooner, the better.
Source: The Guardian
Read More: http://ift.tt/1xpU2rg
via Hardware Forums http://ift.tt/1uHOX0B
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