Friday, 1 August 2014

Nokia (not Microsoft) goes on hiring spree for mystery Android-centric project

It looks like what’s left of Nokia after Microsoft purchased its mobile device business might have comeback plans for the smartphone market, with Android front and center.




It’s certainly not easy to start over on the heels of a painful fall from grace and much too inexpensive buyout, but Nokia is looking to hire a multitude*of professionals, according to Linkedin job ads, unlike Microsoft, which has just fired a record number of employees.

Ergo, Nokia (as in the real, Finland-based Nokia, not Microsoft’s subsidiary) is no doubt cooking up some sort of resurgence, with a senior project coordinator sought, among others. What will the “highly organized”, “self-motivated”, “goal-oriented” future staff member be coordinating?

Hard to say, but several job descriptions contain hints to Android connections. For instance, one senior imaging engineer needs to hold relevant “work experience on Linux and/or Android operating systems” to be considered for the gig.

Applications engineers also have to know their way around Linux, and the operating system kernel is the very foundation of Google’s mobile platform. Coincidence? I think not, although before jumping to conclusions, we should point out that MS was smart enough to put a non-compete clause in the Nokia acquisition paperwork, which forbids the Finns from using their own brand on devices until December 31, 2015.



As for the Lumia and Asha names, those are the exclusive property of Redmond forever, so whatever Nokia has in the pipeline, it can’t carry the legacy of the Lumia 920, 1020 or 1520.

It is however entirely possible for the company to go through a major rebranding process, and one of these days, do what Microsoft never dared. Dive into the Android ocean head-on, with a handheld or handhelds properly running Jelly Bean, KitKat or future OS versions, adorned with the just-updated Z Launcher.

But the million-dollar question is who would care if said smartphones weren’t named Nokias and would furthermore lack innovative technologies like PureView cameras, which now belong to Microsoft? Anyone? Anyone at all? Nah, I didn’t think so.

Source: Phone Arena



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