Beats co-founder begins trashing Apple hours after he agrees to sell his company to Cupertino.
It’s hard to name a company more secretive and militantly controlling of its public relations narrative than Apple. Nvidia might be an example — as team green rarely talks to the press not in its orbit — but it is nowhere nearly as large or well known as Apple.
Which is why the brash and outspoken style of Jimmy Iovine will likely clash with Apple brass in the near future, as Iovine has already spoken his mind about some of Apple’s products and business practices — most notably its EarPods.
Speaking with Kara Swisher and Walt Mossberg at the Code conference, as reported by the New York Times’*Bits blog,*Iovine described Apple’s EarPods as “terrible.”
“You listen to Apocalypse Now and a helicopter sounds like a mosquito,” he said on stage.
Iovine also did not have kind words for Hewlett-Packard, of which Beats Electronics provided speakers for some of its notebooks. He described the partnership as a “marriage of convenience” designed to get Dell to improve the sound quality of its notebooks.
“Com*put*ers are made for talk,” he said. The computers of his new employer excluded “every oth*er com*put*er sounds like a portable tele*vi*sion.”
This style of brash outspokenness simply doesn’t have a place at Apple. Apple is incredibly vigilant about enforcing public relations discipline down to its lowest ranks. As one former Apple Store employee recounted to Popular Mechanics in 2012, it’s nearly impossible to get fired from an Apple Store for being late but talk to the press or speculate to a customer about a new product’s features and you’re out the door.
And this is why Iovine won’t last long at Apple. While the press release that announced the Apple-Beats deal said that he would be joining the company with the job title of “Jimmy” it won’t take long until he’s shuffled away from the public view and left in whatever the Apple equivalent of a banishment room is.
Source:*New York Times*Bits blog
Speaking with Kara Swisher and Walt Mossberg at the Code conference, as reported by the New York Times’*Bits blog,*Iovine described Apple’s EarPods as “terrible.”
“You listen to Apocalypse Now and a helicopter sounds like a mosquito,” he said on stage.
Iovine also did not have kind words for Hewlett-Packard, of which Beats Electronics provided speakers for some of its notebooks. He described the partnership as a “marriage of convenience” designed to get Dell to improve the sound quality of its notebooks.
“Com*put*ers are made for talk,” he said. The computers of his new employer excluded “every oth*er com*put*er sounds like a portable tele*vi*sion.”
This style of brash outspokenness simply doesn’t have a place at Apple. Apple is incredibly vigilant about enforcing public relations discipline down to its lowest ranks. As one former Apple Store employee recounted to Popular Mechanics in 2012, it’s nearly impossible to get fired from an Apple Store for being late but talk to the press or speculate to a customer about a new product’s features and you’re out the door.
And this is why Iovine won’t last long at Apple. While the press release that announced the Apple-Beats deal said that he would be joining the company with the job title of “Jimmy” it won’t take long until he’s shuffled away from the public view and left in whatever the Apple equivalent of a banishment room is.
Source:*New York Times*Bits blog
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