Whether be ignorance or short of funds, startups often ignore an important spoke of the company wheel. Why should startups take ‘branding’ seriously? In rapidly commoditising product, service and technology industries, branding’s role as a strategic platform for creating, communicating and delivering customer value has grown in importance for both, startups and established businesses. It Read the full article...
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The post Why startups need branding appeared first on e27.
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